Brandlinx.org

ABOUT US

It’s simply not negotiable, a business must have an online presence or face a slow death, but most importantly, it needs to use the internet to it’s full potential by exploiting the many powerful tools and facilities available online that can be extremely effective.

The truth is, printed media has lost it’s effectiveness, and going online with mobile to market products and services is not only less expensive - the outcome can be explosive!

Think about email marketing - even better, mobile marketing, social marketing and so much more!

We promote what we call the 3 Tier System, using Your website, Social Media and a Mobile App as a Digital System for your business. For more information, you can download this free report here: 3 Tier System

SERVICES

• Branding and Logo Design
• Website Design and Development
• Mobile Application (App) Development
• Web Hosting
• Social Networking
• Video Production

Branding and Logo Design

Branding helps give your business it's own personalized identity, and will help to ensure that people automatically recognize your company and its products. This is what larger corporations have depended on to make them successful.

First and foremost, you must define your business and decide what it is you stand for, what you represent, and how you will make sales. Defining your brand and your company is absolutely the first and most essential part of success.

Wow them with your logo. A logo really does have an impact on the way people perceive a business. Something that is colourful, not too overwhelming, yet creative is what you want.

A company name is there to do its job, but nothing has quite the impact like a cool logo.

Website Design and Development

Professional looking and professionally functioning websites are essential.

Don’t simply use a cheap looking template-style, generic website to sell your products or service. Today’s internet savvy shoppers know what a polished website looks like, and they are much more likely to buy from a professional attractive site, people know what a generic, unimpressive one looks like, so make sure yours is professionally done.

Make it easy to navigate and make it look good so people will be attracted to it and want to make a purchase there as well as return at another time. Also, ensure you have a reliable hosting company to reduce downtime, which will result in lost sales.

We can create and host websites from scratch with your own “designer” feel. Your site will be unique only to you, with emphasis on your logo, colours and genre.

Should you wish to rather manage the site yourself, we can create a content management website for you using Wordpress. Wordpress has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

Mobile Apps Will Drive the Future of the Internet

Total media advertising expenditure in the United States this year will see its largest increase in a decade, according to new figures from eMarketer (And South Africa normally follows on the same pattern). On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

Mobile will lead this year’s rise in total media ad spending in the US and world wide, and advertisers will spend 83.0% more on tablets and smartphones than they did in 2013 - an increase of $8.04 billion. By the end of this year, mobile will represent nearly 10% of all media ad spending, surpassing newspapers, magazines and radio for the first time to become the third-largest individual advertising venue, only trailing TV and desktops/laptops.

Just to give you an idea, it’s interesting to look at stats out of the United States to measure how other markets are trending. Businesses are starting to understand that to build their brands in this era they must develop the app mindset. This has been widely driven by the fact that there are 256 million cell phones in the United States alone and that number is expected to increase by an additional 30 million within the next two and a half years. This is not including the rise in vast popularity of tablet devices which is expected to grow to 100 million devices in the U.S. within the next two years. Every one of these users surf the internet regularly opposed to starting up their PC to do it.

Web Hosting

Hosting is simply the place on the internet where all your website files and images are stored. Transferring your web files to a hosting account (FTP) enables your site to become live on the internet.

Hosting is an ongoing fee, paid in advance either six monthly, or annually, directly to the hosting service provider. This ensures that your web remains live on the internet.

Brandlinx offers a hosting service with each website we develop including any specified email addresses you may require.

We also allocate you a cpanel (a control panel) which is a web-based controlling site that gives you tons of various tools to enable you to check visitor statistics, and control, change or view different aspects of your website.

However, using your own cpanel is not essential, but it can be very rewarding if you enjoy the technical side of things.

Your hosting fee/package will depend on the size of your website and the required monthly bandwidth (visitors) you will need.

Social Networking

Facebook is certainly one of the biggest internet phenomenon of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. In fact there are now 1.3 billion registered Facebook users.

Huge companies like Coca-Cola and Nike are making millions of dollars extra per month using Facebook as a marketing tool. But not only are the huge companies  harnessing the power of Facebook marketing, many small business owners are doing the same by promoting their services and products using Facebook and other social media marketing sites and techniques.

Facebook is too large to ignore, it has become essential for every business to have a social media presence!

Marketing via Facebook advertising can also be very lucrative. The media giant allows you to target potential clients by age, gender, education and location - which can be very powerful indeed.

Contact us should you need more information on how your business or service can benefit through social media.

Video Production

Using video on a website has a massive impact. Introducing your product - and even yourself - is a great way to get your visitors immediate attention.

A visual presentation combined with audio grabs people's attention. Sometimes appearing in the video yourself is known to spike sales, as people feel more inclined to buy from someone they trust. If people can see you, they connect and are more inclined to feel they know you, and can therefore trust you.

Viral videos mean massive sales. So many brands and companies today have opted to use viral videos as a means to get new business. Come up with a cool new video, whether it’s funny or just plain outrageous, and then distribute it on the web.

Make sure you’re reaching out to the niche group that your business appeals to. Take skateboards for example. You wouldn’t produce a wild skating video and then post it on a needlepoint website, would you?

No matter what the video entails, try to stick with the types of websites and businesses you already pander to. People will respond to the video if they know what you’re selling and why.

One of the most used video methods is loading your video to Youtube and then linking it back to your site.

This means two things,

Video is used for:

• Tutorials and Teaching Modules
• Product Announcement
• Showcasing your Business Warehouse/Office
• Special Offers
• Testimonials/Interviews